One of G-Star's new faces is my Gemma Arterton (the other is Vincent Gallo). The company has made an excellent choice in going with Gemma, if I do say so myself.
Their vintage military-inspired denim is just that as the name says -raw. Untreated and unwashed, sent straight from the factory, which is how all denim starts out after construction.
Here's a look at their cool campaign:
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